![]() Undated photo shows the Swiss Army knives at the Victorinox's factory in Delemont, Switzerland. GENEVA, May 4 (Xinhua) - Switzerland's iconic "little red knife" has travelled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market.įounded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the "Made in Switzerland" global reputation for high quality products and embodied the very essence of "Swissness".īut 2020 was a tough year with business hit hard by the COVID-19 pandemic, Carl Elsener, CEO of the 137-year-old family business, told Xinhua in a recent interview. Download Woozworld HackTool Full Version Free - No Survey Download Woozworld Hack Tool Full Version Free - No Survey: WoozWorld Hack Cheats Tool absolutely Cracked 100 percent operating is accessible. "The coronavirus crisis resulted in a dramatic drop of almost 30 percent in our overall sales compared to the previous year. But I think the outlook remains still quite uncertain." 2021 fortunately has started off all right given the circumstances. However, he said, the impact has been mitigated thanks to the brand's multicategory strategy and its diversified product portfolio which covers five categories: Swiss Army knives, household and professional knives, watches, travel gear and fragrances. #Swissknife premium registration key professional "The travel gear business is impacted significantly during ongoing travel restrictions. The performances of the pocket knives and household knives are still good. For the household knives especially, we have experienced a higher potential," he said.Įlsener's great-grandfather Karl Elsener produced the first Swiss Army knife back in 1891. Today, the Elsener family still owns and operates Victorinox out of the Alpine nation. Victorinox is one of the Swiss companies participating in the first China International Consumer Products Expo held in Haikou, capital of south China's Hainan Province, from May 7 to 10. Switzerland is the official guest country of honor of the event. #Swissknife premium registration key professional.
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